{"id":3024,"date":"2026-06-28T13:32:32","date_gmt":"2026-06-28T16:32:32","guid":{"rendered":"https:\/\/chatzapbot.com\/?p=3024"},"modified":"2026-10-11T21:14:24","modified_gmt":"2026-10-12T00:14:24","slug":"funil-de-vendas-no-whatsapp-como-criar-do-zero-para-vender-no-automatico","status":"publish","type":"post","link":"https:\/\/chatzapbot.com\/whatsapp-sales-funnel-how-to-build-from-scratch-and-sell-automatically\/","title":{"rendered":"Funil de Vendas no WhatsApp: Como Criar do Zero para Vender no Autom\u00e1tico"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3024\" class=\"elementor elementor-3024\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2aad07e e-flex e-con-boxed e-con e-parent\" data-id=\"2aad07e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a833b4 elementor-widget elementor-widget-html\" data-id=\"5a833b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<article class=\"funnel26-article\">\r\n\r\n<!-- =====================================================\r\n     ABERTURA\r\n===================================================== -->\r\n\r\n<header class=\"funnel26-hero\">\r\n\r\n    <div class=\"funnel26-hero-copy\">\r\n\r\n        <span class=\"funnel26-kicker\">\r\n            GUIA PR\u00c1TICO \u2022 WHATSAPP \u2022 VENDAS \u2022 AUTOMA\u00c7\u00c3O\r\n        <\/span>\r\n\r\n        <p class=\"funnel26-lead\">\r\n            Um <strong>funil de vendas no WhatsApp<\/strong> n\u00e3o \u00e9 simplesmente\r\n            colocar um chatbot para responder mensagens e esperar que as vendas\r\n            apare\u00e7am sozinhas.\r\n        <\/p>\r\n\r\n        <p>\r\n            O funil come\u00e7a quando algu\u00e9m demonstra interesse,\r\n            continua enquanto a empresa entende o que essa pessoa procura\r\n            e termina quando existe uma pr\u00f3xima a\u00e7\u00e3o clara:\r\n            comprar, falar com um vendedor, solicitar uma proposta,\r\n            agendar uma conversa ou entrar em outro processo comercial.\r\n        <\/p>\r\n\r\n        <p>\r\n            A automa\u00e7\u00e3o entra para evitar que cada etapa dependa de algu\u00e9m\r\n            lembrar manualmente o que precisa ser feito.\r\n        <\/p>\r\n\r\n        <p>\r\n            Neste guia, voc\u00ea vai aprender\r\n            <strong>como criar um funil de vendas no WhatsApp do zero<\/strong>,\r\n            como organizar as etapas, onde utilizar chatbot e intelig\u00eancia artificial,\r\n            quais n\u00fameros acompanhar e como transformar conversas soltas\r\n            em um processo comercial muito mais previs\u00edvel.\r\n        <\/p>\r\n\r\n        <a href=\"https:\/\/chatzapbot.com\/\"\r\n           class=\"funnel26-main-cta\">\r\n            Conhecer a ChatZapBot \u2192\r\n        <\/a>\r\n\r\n    <\/div>\r\n\r\n\r\n    <!-- DESENHO DO FUNIL -->\r\n\r\n    <div class=\"funnel26-blueprint\">\r\n\r\n        <div class=\"funnel26-blueprint-title\">\r\n            MAPA DO FUNIL\r\n        <\/div>\r\n\r\n        <div class=\"funnel26-funnel\">\r\n\r\n            <div class=\"funnel26-funnel-level level-1\">\r\n                <span>ENTRADA<\/span>\r\n                <strong>Visitantes e Leads<\/strong>\r\n            <\/div>\r\n\r\n            <div class=\"funnel26-arrow\">\u2193<\/div>\r\n\r\n            <div class=\"funnel26-funnel-level level-2\">\r\n                <span>CONTATO<\/span>\r\n                <strong>Conversa no WhatsApp<\/strong>\r\n            <\/div>\r\n\r\n            <div class=\"funnel26-arrow\">\u2193<\/div>\r\n\r\n            <div class=\"funnel26-funnel-level level-3\">\r\n                <span>QUALIFICA\u00c7\u00c3O<\/span>\r\n                <strong>Interesse Identificado<\/strong>\r\n            <\/div>\r\n\r\n            <div class=\"funnel26-arrow\">\u2193<\/div>\r\n\r\n            <div class=\"funnel26-funnel-level level-4\">\r\n                <span>COMERCIAL<\/span>\r\n                <strong>Oferta \/ Proposta<\/strong>\r\n            <\/div>\r\n\r\n            <div class=\"funnel26-arrow\">\u2193<\/div>\r\n\r\n            <div class=\"funnel26-funnel-level level-5\">\r\n                <span>CONVERS\u00c3O<\/span>\r\n                <strong>Cliente<\/strong>\r\n            <\/div>\r\n\r\n        <\/div>\r\n\r\n    <\/div>\r\n\r\n<\/header>\r\n\r\n\r\n<!-- =====================================================\r\n     DADOS REAIS\r\n===================================================== -->\r\n\r\n<section class=\"funnel26-data-panel\">\r\n\r\n    <div class=\"funnel26-data-heading\">\r\n\r\n        <span>DADOS DO ECOSSISTEMA<\/span>\r\n\r\n        <h2>Por Que o WhatsApp Merece Fazer Parte do Funil Comercial?<\/h2>\r\n\r\n        <p>\r\n            A for\u00e7a do WhatsApp n\u00e3o vem apenas da popularidade do aplicativo.\r\n            A pr\u00f3pria Meta vem aumentando o foco em mensageria para empresas\r\n            e intelig\u00eancia artificial aplicada a atendimento e vendas.\r\n        <\/p>\r\n\r\n    <\/div>\r\n\r\n    <div class=\"funnel26-real-data\">\r\n\r\n        <div>\r\n            <small>WHATSAPP<\/small>\r\n            <strong>+3 bilh\u00f5es<\/strong>\r\n            <span>de usu\u00e1rios ativos mensais<\/span>\r\n        <\/div>\r\n\r\n        <div>\r\n            <small>MENSAGERIA PAGA<\/small>\r\n            <strong>US$ 2 bi+<\/strong>\r\n            <span>de run-rate anual informado pela Meta<\/span>\r\n        <\/div>\r\n\r\n        <div>\r\n            <small>BUSINESS AI<\/small>\r\n            <strong>1 milh\u00e3o+<\/strong>\r\n            <span>de conversas semanais em mercados iniciais citados pela Meta<\/span>\r\n        <\/div>\r\n\r\n    <\/div>\r\n\r\n    <p class=\"funnel26-source-note\">\r\n        Fontes: Meta, resultados corporativos e comunicados de 2025\/2026.\r\n        Os n\u00fameros representam o ecossistema da Meta e n\u00e3o uma taxa de convers\u00e3o\r\n        da ChatZapBot ou de qualquer funil espec\u00edfico.\r\n    <\/p>\r\n\r\n<\/section>\r\n\r\n\r\n<!-- =====================================================\r\n     01\r\n===================================================== -->\r\n\r\n<section class=\"funnel26-section\">\r\n\r\n    <aside class=\"funnel26-index\">01<\/aside>\r\n\r\n    <div class=\"funnel26-content\">\r\n\r\n        <h2>O Que \u00c9 um Funil de Vendas no WhatsApp?<\/h2>\r\n\r\n        <p>\r\n            Funil de vendas \u00e9 uma forma de representar\r\n            o caminho que uma pessoa percorre desde o primeiro contato\r\n            at\u00e9 se tornar cliente.\r\n        <\/p>\r\n\r\n        <p>\r\n            Nem todo mundo que envia uma mensagem est\u00e1 pronto para comprar.\r\n        <\/p>\r\n\r\n        <p>\r\n            Algu\u00e9m pode estar apenas pesquisando.\r\n            Outra pessoa j\u00e1 comparou fornecedores.\r\n            Uma terceira pode entrar perguntando diretamente\r\n            onde fazer o pagamento.\r\n        <\/p>\r\n\r\n        <p>\r\n            Tratar essas tr\u00eas pessoas exatamente da mesma forma\r\n            \u00e9 desperdi\u00e7ar contexto.\r\n        <\/p>\r\n\r\n        <div class=\"funnel26-stage-strip\">\r\n\r\n            <div>\r\n                <span>DESCOBERTA<\/span>\r\n                <strong>\u201cQuero entender melhor.\u201d<\/strong>\r\n            <\/div>\r\n\r\n            <div>\r\n                <span>INTERESSE<\/span>\r\n                <strong>\u201cIsso serve para minha empresa?\u201d<\/strong>\r\n            <\/div>\r\n\r\n            <div>\r\n                <span>DECIS\u00c3O<\/span>\r\n                <strong>\u201cQuanto custa?\u201d<\/strong>\r\n            <\/div>\r\n\r\n            <div>\r\n                <span>COMPRA<\/span>\r\n                <strong>\u201cComo contrato?\u201d<\/strong>\r\n            <\/div>\r\n\r\n        <\/div>\r\n\r\n        <p>\r\n            O trabalho do funil \u00e9 identificar em qual momento\r\n            aquela pessoa est\u00e1 e conduzir a conversa\r\n            para o pr\u00f3ximo passo poss\u00edvel.\r\n        <\/p>\r\n\r\n    <\/div>\r\n\r\n<\/section>\r\n\r\n\r\n<!-- =====================================================\r\n     02 - VENDER NO AUTOM\u00c1TICO\r\n===================================================== -->\r\n\r\n<section class=\"funnel26-section\">\r\n\r\n    <aside class=\"funnel26-index\">02<\/aside>\r\n\r\n    <div class=\"funnel26-content\">\r\n\r\n        <h2>O Que Significa \u201cVender no Autom\u00e1tico\u201d no WhatsApp?<\/h2>\r\n\r\n        <p>\r\n            A express\u00e3o pode criar uma expectativa errada.\r\n        <\/p>\r\n\r\n        <p>\r\n            Vender no autom\u00e1tico n\u00e3o significa ligar um rob\u00f4,\r\n            desaparecer e esperar dinheiro entrar.\r\n        <\/p>\r\n\r\n        <p>\r\n            Significa automatizar partes previs\u00edveis\r\n            do processo comercial.\r\n        <\/p>\r\n\r\n        <div class=\"funnel26-auto-map\">\r\n\r\n            <div class=\"funnel26-auto-human\">\r\n\r\n                <small>ANTES<\/small>\r\n\r\n                <strong>Tudo Manual<\/strong>\r\n\r\n                <ul>\r\n                    <li>Receber o Lead;<\/li>\r\n                    <li>Perguntar o Que Procura;<\/li>\r\n                    <li>Descobrir o Perfil;<\/li>\r\n                    <li>Enviar Informa\u00e7\u00f5es;<\/li>\r\n                    <li>Encaminhar para o Vendedor;<\/li>\r\n                    <li>Lembrar do Follow-up.<\/li>\r\n                <\/ul>\r\n\r\n            <\/div>\r\n\r\n\r\n            <div class=\"funnel26-auto-arrow\">\r\n                \u2192\r\n            <\/div>\r\n\r\n\r\n            <div class=\"funnel26-auto-system\">\r\n\r\n                <small>COM AUTOMA\u00c7\u00c3O<\/small>\r\n\r\n                <strong>Processo Organizado<\/strong>\r\n\r\n                <ul>\r\n                    <li>Chatbot Recebe;<\/li>\r\n                    <li>Fluxo Identifica o Assunto;<\/li>\r\n                    <li>Dados S\u00e3o Coletados;<\/li>\r\n                    <li>Lead \u00e9 Qualificado;<\/li>\r\n                    <li>Equipe Recebe o Contexto;<\/li>\r\n                    <li>Pr\u00f3xima A\u00e7\u00e3o \u00e9 Definida.<\/li>\r\n                <\/ul>\r\n\r\n            <\/div>\r\n\r\n        <\/div>\r\n\r\n        <p>\r\n            Algumas vendas podem avan\u00e7ar praticamente sem interven\u00e7\u00e3o.\r\n            Outras precisar\u00e3o de uma pessoa.\r\n        <\/p>\r\n\r\n        <p>\r\n            Isso n\u00e3o representa uma falha na automa\u00e7\u00e3o.\r\n            Significa apenas que diferentes vendas exigem n\u00edveis diferentes\r\n            de intera\u00e7\u00e3o humana.\r\n        <\/p>\r\n\r\n    <\/div>\r\n\r\n<\/section>\r\n\r\n\r\n<!-- =====================================================\r\n     03 - ARQUITETURA\r\n===================================================== -->\r\n\r\n<section class=\"funnel26-tech\">\r\n\r\n    <div class=\"funnel26-tech-heading\">\r\n\r\n        <span>DESENHO T\u00c9CNICO<\/span>\r\n\r\n        <h2>Arquitetura de um Funil de Vendas pelo WhatsApp<\/h2>\r\n\r\n        <p>\r\n            O WhatsApp \u00e9 o canal de conversa.\r\n            O funil \u00e9 o processo que existe ao redor dele.\r\n        <\/p>\r\n\r\n    <\/div>\r\n\r\n\r\n    <div class=\"funnel26-architecture\">\r\n\r\n        <div class=\"funnel26-tech-source\">\r\n\r\n            <div>\r\n                <small>TR\u00c1FEGO<\/small>\r\n                <strong>Google<\/strong>\r\n            <\/div>\r\n\r\n            <div>\r\n                <small>TR\u00c1FEGO<\/small>\r\n                <strong>Instagram<\/strong>\r\n            <\/div>\r\n\r\n            <div>\r\n                <small>TR\u00c1FEGO<\/small>\r\n                <strong>An\u00fancios<\/strong>\r\n            <\/div>\r\n\r\n            <div>\r\n                <small>TR\u00c1FEGO<\/small>\r\n                <strong>Site<\/strong>\r\n            <\/div>\r\n\r\n        <\/div>\r\n\r\n\r\n        <div class=\"funnel26-tech-connector\">\r\n            \u2193\r\n        <\/div>\r\n\r\n\r\n        <div class=\"funnel26-tech-whatsapp\">\r\n\r\n            <small>CANAL CENTRAL<\/small>\r\n\r\n            <strong>WHATSAPP<\/strong>\r\n\r\n            <span>Nova conversa<\/span>\r\n\r\n        <\/div>\r\n\r\n\r\n        <div class=\"funnel26-tech-connector\">\r\n            \u2193\r\n        <\/div>\r\n\r\n\r\n        <div class=\"funnel26-tech-engine\">\r\n\r\n            <div>\r\n                <small>MOTOR<\/small>\r\n                <strong>Chatbot<\/strong>\r\n            <\/div>\r\n\r\n            <div>\r\n                <small>INTERPRETA\u00c7\u00c3O<\/small>\r\n                <strong>IA<\/strong>\r\n            <\/div>\r\n\r\n            <div>\r\n                <small>REGRAS<\/small>\r\n                <strong>Automa\u00e7\u00e3o<\/strong>\r\n            <\/div>\r\n\r\n        <\/div>\r\n\r\n\r\n        <div class=\"funnel26-tech-connector\">\r\n            \u2193\r\n        <\/div>\r\n\r\n\r\n        <div class=\"funnel26-tech-routing\">\r\n\r\n            <div>\r\n                <strong>Lead Frio<\/strong>\r\n                <span>Nutri\u00e7\u00e3o<\/span>\r\n            <\/div>\r\n\r\n            <div>\r\n                <strong>Lead Qualificado<\/strong>\r\n                <span>Vendas<\/span>\r\n            <\/div>\r\n\r\n            <div>\r\n                <strong>Cliente<\/strong>\r\n                <span>P\u00f3s-Venda<\/span>\r\n            <\/div>\r\n\r\n        <\/div>\r\n\r\n    <\/div>\r\n\r\n<\/section>\r\n\r\n\r\n<!-- =====================================================\r\n     04 - ETAPAS\r\n===================================================== -->\r\n\r\n<section class=\"funnel26-section\">\r\n\r\n    <aside class=\"funnel26-index\">03<\/aside>\r\n\r\n    <div class=\"funnel26-content\">\r\n\r\n        <h2>As Etapas de um Funil de Vendas no WhatsApp<\/h2>\r\n\r\n        <p>\r\n            N\u00e3o existe um \u00fanico funil que funcione para todos os neg\u00f3cios.\r\n        <\/p>\r\n\r\n        <p>\r\n            Uma imobili\u00e1ria precisa perguntar coisas diferentes\r\n            de uma cl\u00ednica ou de uma empresa de software.\r\n        <\/p>\r\n\r\n        <p>\r\n            Mesmo assim, existe uma estrutura b\u00e1sica\r\n            que serve como ponto de partida.\r\n        <\/p>\r\n\r\n        <div class=\"funnel26-table-wrap\">\r\n\r\n            <table class=\"funnel26-table\">\r\n\r\n                <thead>\r\n                    <tr>\r\n                        <th>Etapa<\/th>\r\n                        <th>Objetivo<\/th>\r\n                        <th>Automa\u00e7\u00e3o Poss\u00edvel<\/th>\r\n                        <th>M\u00e9trica<\/th>\r\n                    <\/tr>\r\n                <\/thead>\r\n\r\n                <tbody>\r\n\r\n                    <tr>\r\n                        <td><strong>Entrada<\/strong><\/td>\r\n                        <td>Transformar interesse em conversa<\/td>\r\n                        <td>Mensagem de Boas-Vindas<\/td>\r\n                        <td>Novos Leads<\/td>\r\n                    <\/tr>\r\n\r\n                    <tr>\r\n                        <td><strong>Triagem<\/strong><\/td>\r\n                        <td>Entender o motivo do contato<\/td>\r\n                        <td>Chatbot \/ IA<\/td>\r\n                        <td>Taxa de Resposta<\/td>\r\n                    <\/tr>\r\n\r\n                    <tr>\r\n                        <td><strong>Qualifica\u00e7\u00e3o<\/strong><\/td>\r\n                        <td>Entender se existe oportunidade<\/td>\r\n                        <td>Perguntas e Regras<\/td>\r\n                        <td>Leads Qualificados<\/td>\r\n                    <\/tr>\r\n\r\n                    <tr>\r\n                        <td><strong>Oferta<\/strong><\/td>\r\n                        <td>Apresentar a solu\u00e7\u00e3o adequada<\/td>\r\n                        <td>Conte\u00fado + Vendedor<\/td>\r\n                        <td>Propostas<\/td>\r\n                    <\/tr>\r\n\r\n                    <tr>\r\n                        <td><strong>Follow-up<\/strong><\/td>\r\n                        <td>Evitar oportunidades esquecidas<\/td>\r\n                        <td>Agendamento<\/td>\r\n                        <td>Retornos<\/td>\r\n                    <\/tr>\r\n\r\n                    <tr>\r\n                        <td><strong>Convers\u00e3o<\/strong><\/td>\r\n                        <td>Transformar lead em cliente<\/td>\r\n                        <td>Processo Comercial<\/td>\r\n                        <td>Vendas<\/td>\r\n                    <\/tr>\r\n\r\n                    <tr>\r\n                        <td><strong>P\u00f3s-Venda<\/strong><\/td>\r\n                        <td>Continuar o relacionamento<\/td>\r\n                        <td>Automa\u00e7\u00e3o e Atendimento<\/td>\r\n                        <td>Reten\u00e7\u00e3o<\/td>\r\n                    <\/tr>\r\n\r\n                <\/tbody>\r\n\r\n            <\/table>\r\n\r\n        <\/div>\r\n\r\n    <\/div>\r\n\r\n<\/section>\r\n\r\n\r\n<!-- =====================================================\r\n     05 - ENTRADA\r\n===================================================== -->\r\n\r\n<section class=\"funnel26-section\">\r\n\r\n    <aside class=\"funnel26-index\">04<\/aside>\r\n\r\n    <div class=\"funnel26-content\">\r\n\r\n        <h2>Passo 1: Defina Como as Pessoas Entrar\u00e3o no WhatsApp<\/h2>\r\n\r\n        <p>\r\n            N\u00e3o existe funil sem entrada.\r\n        <\/p>\r\n\r\n        <p>\r\n            O primeiro passo \u00e9 entender de onde vir\u00e3o\r\n            as pessoas que iniciar\u00e3o a conversa.\r\n        <\/p>\r\n\r\n        <div class=\"funnel26-entry-grid\">\r\n\r\n            <div>\r\n                <span>\ud83d\udd0e<\/span>\r\n                <strong>Google<\/strong>\r\n                <p>Usu\u00e1rio encontra sua empresa pesquisando uma solu\u00e7\u00e3o.<\/p>\r\n            <\/div>\r\n\r\n            <div>\r\n                <span>\ud83d\udcf1<\/span>\r\n                <strong>Instagram<\/strong>\r\n                <p>Conte\u00fado ou perfil direciona para uma conversa.<\/p>\r\n            <\/div>\r\n\r\n            <div>\r\n                <span>\ud83d\udce3<\/span>\r\n                <strong>An\u00fancios<\/strong>\r\n                <p>Campanhas podem levar diretamente ao WhatsApp.<\/p>\r\n            <\/div>\r\n\r\n            <div>\r\n                <span>\ud83c\udf10<\/span>\r\n                <strong>Site<\/strong>\r\n                <p>Bot\u00f5es e p\u00e1ginas comerciais conduzem ao atendimento.<\/p>\r\n            <\/div>\r\n\r\n            <div>\r\n                <span>\ud83d\udcf7<\/span>\r\n                <strong>QR Code<\/strong>\r\n                <p>Materiais f\u00edsicos podem iniciar o fluxo digital.<\/p>\r\n            <\/div>\r\n\r\n            <div>\r\n                <span>\ud83d\udc65<\/span>\r\n                <strong>Indica\u00e7\u00e3o<\/strong>\r\n                <p>Clientes e parceiros enviam novos contatos.<\/p>\r\n            <\/div>\r\n\r\n        <\/div>\r\n\r\n        <p>\r\n            Identificar a origem \u00e9 importante porque um lead vindo\r\n            de uma p\u00e1gina de pre\u00e7os provavelmente possui uma inten\u00e7\u00e3o diferente\r\n            de algu\u00e9m que encontrou seu n\u00famero em uma publica\u00e7\u00e3o informativa.\r\n        <\/p>\r\n\r\n    <\/div>\r\n\r\n<\/section>\r\n\r\n\r\n<!-- =====================================================\r\n     06 - PRIMEIRA MENSAGEM\r\n===================================================== -->\r\n\r\n<section class=\"funnel26-chat-demo\">\r\n\r\n    <div class=\"funnel26-chat-copy\">\r\n\r\n        <span>PRIMEIRO CONTATO<\/span>\r\n\r\n        <h2>Passo 2: N\u00e3o Comece com um Interrogat\u00f3rio<\/h2>\r\n\r\n        <p>\r\n            A primeira mensagem precisa facilitar a conversa,\r\n            n\u00e3o criar uma barreira.\r\n        <\/p>\r\n\r\n        <p>\r\n            Se a pessoa acabou de demonstrar interesse,\r\n            pedir dez informa\u00e7\u00f5es de uma vez tende a aumentar\r\n            o atrito.\r\n        <\/p>\r\n\r\n    <\/div>\r\n\r\n\r\n    <div class=\"funnel26-chat-window\">\r\n\r\n        <div class=\"funnel26-chat-head\">\r\n            Atendimento Comercial\r\n        <\/div>\r\n\r\n        <div class=\"funnel26-chat-bot\">\r\n\r\n            <small>CHATBOT<\/small>\r\n\r\n            <p>\r\n                Ol\u00e1! \ud83d\udc4b Seja bem-vindo.\r\n            <\/p>\r\n\r\n            <p>\r\n                Para eu te direcionar melhor,\r\n                o que voc\u00ea procura hoje?\r\n            <\/p>\r\n\r\n            <div class=\"funnel26-chat-options\">\r\n                <span>Conhecer os Planos<\/span>\r\n                <span>Automatizar Atendimento<\/span>\r\n                <span>Usar com Minha Equipe<\/span>\r\n                <span>Falar com Vendas<\/span>\r\n            <\/div>\r\n\r\n        <\/div>\r\n\r\n    <\/div>\r\n\r\n<\/section>\r\n\r\n\r\n<!-- =====================================================\r\n     07 - QUALIFICA\u00c7\u00c3O\r\n===================================================== -->\r\n\r\n<section class=\"funnel26-section\">\r\n\r\n    <aside class=\"funnel26-index\">05<\/aside>\r\n\r\n    <div class=\"funnel26-content\">\r\n\r\n        <h2>Passo 3: Qualifique sem Cansar o Lead<\/h2>\r\n\r\n        <p>\r\n            Qualifica\u00e7\u00e3o significa descobrir informa\u00e7\u00f5es\r\n            que ajudam a decidir qual deve ser o pr\u00f3ximo passo.\r\n        <\/p>\r\n\r\n        <p>\r\n            N\u00e3o significa perguntar tudo o que a empresa gostaria de saber.\r\n        <\/p>\r\n\r\n        <div class=\"funnel26-question-map\">\r\n\r\n            <div>\r\n                <small>PERGUNTA 1<\/small>\r\n                <strong>O Que Voc\u00ea Procura?<\/strong>\r\n                <span>Identifica a necessidade.<\/span>\r\n            <\/div>\r\n\r\n            <div>\r\n                <small>PERGUNTA 2<\/small>\r\n                <strong>Qual o Tamanho da Opera\u00e7\u00e3o?<\/strong>\r\n                <span>Ajuda a entender o cen\u00e1rio.<\/span>\r\n            <\/div>\r\n\r\n            <div>\r\n                <small>PERGUNTA 3<\/small>\r\n                <strong>Qual o Principal Problema?<\/strong>\r\n                <span>Mostra a dor comercial.<\/span>\r\n            <\/div>\r\n\r\n            <div>\r\n                <small>RESULTADO<\/small>\r\n                <strong>Contexto Suficiente<\/strong>\r\n                <span>Pr\u00f3xima a\u00e7\u00e3o pode ser definida.<\/span>\r\n            <\/div>\r\n\r\n        <\/div>\r\n\r\n        <p>\r\n            Se tr\u00eas perguntas s\u00e3o suficientes,\r\n            n\u00e3o fa\u00e7a dez.\r\n        <\/p>\r\n\r\n        <p>\r\n            Cada etapa adicional precisa justificar sua exist\u00eancia.\r\n        <\/p>\r\n\r\n    <\/div>\r\n\r\n<\/section>\r\n\r\n\r\n<!-- =====================================================\r\n     08 - LEAD SCORE\r\n===================================================== -->\r\n\r\n<section class=\"funnel26-scoreboard\">\r\n\r\n    <div class=\"funnel26-scoreboard-heading\">\r\n\r\n        <span>MODELO DE ORGANIZA\u00c7\u00c3O<\/span>\r\n\r\n        <h2>Lead Score Simples Para WhatsApp<\/h2>\r\n\r\n        <p>\r\n            Voc\u00ea n\u00e3o precisa come\u00e7ar com um algoritmo sofisticado.\r\n            Uma pontua\u00e7\u00e3o simples j\u00e1 pode ajudar a priorizar contatos.\r\n        <\/p>\r\n\r\n    <\/div>\r\n\r\n    <div class=\"funnel26-score-table\">\r\n\r\n        <div class=\"funnel26-score-head\">\r\n            <span>SINAL<\/span>\r\n            <span>PONTUA\u00c7\u00c3O ILUSTRATIVA<\/span>\r\n        <\/div>\r\n\r\n        <div>\r\n            <strong>Perguntou Pre\u00e7o<\/strong>\r\n            <span>+2<\/span>\r\n        <\/div>\r\n\r\n        <div>\r\n            <strong>Informou Quantidade de Usu\u00e1rios<\/strong>\r\n            <span>+2<\/span>\r\n        <\/div>\r\n\r\n        <div>\r\n            <strong>Pediu Demonstra\u00e7\u00e3o<\/strong>\r\n            <span>+3<\/span>\r\n        <\/div>\r\n\r\n        <div>\r\n            <strong>Informou Problema Urgente<\/strong>\r\n            <span>+2<\/span>\r\n        <\/div>\r\n\r\n        <div>\r\n            <strong>Disse que Est\u00e1 Apenas Pesquisando<\/strong>\r\n            <span>+0<\/span>\r\n        <\/div>\r\n\r\n    <\/div>\r\n\r\n\r\n    <div class=\"funnel26-score-result\">\r\n\r\n        <div>\r\n            <span>0\u20132<\/span>\r\n            <strong>Lead em Descoberta<\/strong>\r\n        <\/div>\r\n\r\n        <div>\r\n            <span>3\u20135<\/span>\r\n            <strong>Lead Interessado<\/strong>\r\n        <\/div>\r\n\r\n        <div>\r\n            <span>6+<\/span>\r\n            <strong>Prioridade Comercial<\/strong>\r\n        <\/div>\r\n\r\n    <\/div>\r\n\r\n    <p class=\"funnel26-disclaimer\">\r\n        Exemplo did\u00e1tico. Cada empresa deve definir crit\u00e9rios pr\u00f3prios\r\n        de acordo com seu processo comercial.\r\n    <\/p>\r\n\r\n<\/section>\r\n\r\n\r\n<!-- =====================================================\r\n     09 - IA\r\n===================================================== -->\r\n\r\n<section class=\"funnel26-section\">\r\n\r\n    <aside class=\"funnel26-index\">06<\/aside>\r\n\r\n    <div class=\"funnel26-content\">\r\n\r\n        <h2>Onde a Intelig\u00eancia Artificial Entra no Funil?<\/h2>\r\n\r\n        <p>\r\n            IA n\u00e3o precisa controlar o funil inteiro.\r\n        <\/p>\r\n\r\n        <p>\r\n            Ela pode aparecer justamente nas partes\r\n            em que o cliente escreve naturalmente\r\n            e uma regra r\u00edgida n\u00e3o \u00e9 suficiente.\r\n        <\/p>\r\n\r\n        <blockquote class=\"funnel26-quote\">\r\n            \u201cTenho uma imobili\u00e1ria pequena, somos quatro corretores\r\n            e estamos perdendo leads porque ningu\u00e9m sabe\r\n            quem respondeu cada cliente.\u201d\r\n        <\/blockquote>\r\n\r\n        <p>\r\n            Essa frase cont\u00e9m v\u00e1rias informa\u00e7\u00f5es ao mesmo tempo.\r\n        <\/p>\r\n\r\n        <div class=\"funnel26-ai-extract\">\r\n\r\n            <div>\r\n                <span>SETOR<\/span>\r\n                <strong>Imobili\u00e1ria<\/strong>\r\n            <\/div>\r\n\r\n            <div>\r\n                <span>EQUIPE<\/span>\r\n                <strong>4 Corretores<\/strong>\r\n            <\/div>\r\n\r\n            <div>\r\n                <span>PROBLEMA<\/span>\r\n                <strong>Leads Perdidos<\/strong>\r\n            <\/div>\r\n\r\n            <div>\r\n                <span>NECESSIDADE<\/span>\r\n                <strong>Organiza\u00e7\u00e3o<\/strong>\r\n            <\/div>\r\n\r\n        <\/div>\r\n\r\n        <p>\r\n            A IA pode ajudar a interpretar esse contexto.\r\n        <\/p>\r\n\r\n        <p>\r\n            Depois disso, regras tradicionais podem continuar\r\n            o processo.\r\n        <\/p>\r\n\r\n    <\/div>\r\n\r\n<\/section>\r\n\r\n\r\n<!-- =====================================================\r\n     10 - VENDEDOR\r\n===================================================== -->\r\n\r\n<section class=\"funnel26-section\">\r\n\r\n    <aside class=\"funnel26-index\">07<\/aside>\r\n\r\n    <div class=\"funnel26-content\">\r\n\r\n        <h2>Passo 4: Entregue o Lead Certo ao Vendedor Certo<\/h2>\r\n\r\n        <p>\r\n            Um dos melhores usos da automa\u00e7\u00e3o acontece antes\r\n            do atendimento humano.\r\n        <\/p>\r\n\r\n        <p>\r\n            Em vez do vendedor receber apenas:\r\n        <\/p>\r\n\r\n        <div class=\"funnel26-bad-lead\">\r\n            \u201cOi, quero informa\u00e7\u00e3o.\u201d\r\n        <\/div>\r\n\r\n        <p>\r\n            Ele pode receber:\r\n        <\/p>\r\n\r\n        <div class=\"funnel26-good-lead\">\r\n\r\n            <small>LEAD QUALIFICADO<\/small>\r\n\r\n            <div>\r\n                <span>Empresa:<\/span>\r\n                <strong>Ag\u00eancia de Marketing<\/strong>\r\n            <\/div>\r\n\r\n            <div>\r\n                <span>Equipe:<\/span>\r\n                <strong>5 Pessoas<\/strong>\r\n            <\/div>\r\n\r\n            <div>\r\n                <span>Objetivo:<\/span>\r\n                <strong>Organizar Atendimento<\/strong>\r\n            <\/div>\r\n\r\n            <div>\r\n                <span>Interesse:<\/span>\r\n                <strong>Chatbot + Multiatendimento<\/strong>\r\n            <\/div>\r\n\r\n        <\/div>\r\n\r\n        <p>\r\n            O vendedor come\u00e7a a conversa muito mais pr\u00f3ximo\r\n            do problema real.\r\n        <\/p>\r\n\r\n    <\/div>\r\n\r\n<\/section>\r\n\r\n\r\n<!-- =====================================================\r\n     11 - FOLLOW-UP\r\n===================================================== -->\r\n\r\n<section class=\"funnel26-followup\">\r\n\r\n    <div class=\"funnel26-followup-copy\">\r\n\r\n        <span>UMA DAS ETAPAS MAIS ESQUECIDAS<\/span>\r\n\r\n        <h2>Passo 5: Crie um Processo de Follow-up<\/h2>\r\n\r\n        <p>\r\n            Nem toda venda acontece na primeira conversa.\r\n        <\/p>\r\n\r\n        <p>\r\n            O cliente pode precisar conversar com um s\u00f3cio,\r\n            esperar o pagamento, comparar op\u00e7\u00f5es\r\n            ou simplesmente estar ocupado naquele momento.\r\n        <\/p>\r\n\r\n    <\/div>\r\n\r\n\r\n    <div class=\"funnel26-followup-line\">\r\n\r\n        <div>\r\n            <span>DIA 0<\/span>\r\n            <strong>Primeiro Contato<\/strong>\r\n            <small>Lead demonstra interesse.<\/small>\r\n        <\/div>\r\n\r\n        <i><\/i>\r\n\r\n        <div>\r\n            <span>DIA 0<\/span>\r\n            <strong>Proposta<\/strong>\r\n            <small>Informa\u00e7\u00f5es s\u00e3o enviadas.<\/small>\r\n        <\/div>\r\n\r\n        <i><\/i>\r\n\r\n        <div>\r\n            <span>DEPOIS<\/span>\r\n            <strong>Follow-up<\/strong>\r\n            <small>Retorno com contexto.<\/small>\r\n        <\/div>\r\n\r\n        <i><\/i>\r\n\r\n        <div class=\"funnel26-followup-final\">\r\n            <span>DECIS\u00c3O<\/span>\r\n            <strong>Venda ou Pr\u00f3xima Etapa<\/strong>\r\n            <small>Oportunidade \u00e9 classificada.<\/small>\r\n        <\/div>\r\n\r\n    <\/div>\r\n\r\n    <p>\r\n        O objetivo n\u00e3o \u00e9 perseguir o cliente.\r\n    <\/p>\r\n\r\n    <p>\r\n        Um bom follow-up existe para evitar que uma oportunidade\r\n        real seja abandonada apenas porque ningu\u00e9m lembrou de retornar.\r\n    <\/p>\r\n\r\n<\/section>\r\n\r\n\r\n<!-- =====================================================\r\n     12 - SIMULA\u00c7\u00c3O FUNIL\r\n===================================================== -->\r\n\r\n<section class=\"funnel26-conversion\">\r\n\r\n    <div class=\"funnel26-conversion-heading\">\r\n\r\n        <span>GR\u00c1FICO DE FUNIL<\/span>\r\n\r\n        <h2>Como Medir a Convers\u00e3o?<\/h2>\r\n\r\n        <p>\r\n            Veja uma simula\u00e7\u00e3o simples.\r\n            Os n\u00fameros abaixo s\u00e3o ilustrativos e servem apenas\r\n            para explicar como as m\u00e9tricas funcionam.\r\n        <\/p>\r\n\r\n    <\/div>\r\n\r\n\r\n    <div class=\"funnel26-conversion-chart\">\r\n\r\n        <div class=\"funnel26-conv-row c1\">\r\n            <span>1.000<\/span>\r\n            <strong>Novos Leads<\/strong>\r\n        <\/div>\r\n\r\n        <div class=\"funnel26-conv-row c2\">\r\n            <span>600<\/span>\r\n            <strong>Responderam \u00e0 Qualifica\u00e7\u00e3o<\/strong>\r\n        <\/div>\r\n\r\n        <div class=\"funnel26-conv-row c3\">\r\n            <span>300<\/span>\r\n            <strong>Leads Qualificados<\/strong>\r\n        <\/div>\r\n\r\n        <div class=\"funnel26-conv-row c4\">\r\n            <span>120<\/span>\r\n            <strong>Receberam Proposta<\/strong>\r\n        <\/div>\r\n\r\n        <div class=\"funnel26-conv-row c5\">\r\n            <span>36<\/span>\r\n            <strong>Vendas<\/strong>\r\n        <\/div>\r\n\r\n    <\/div>\r\n\r\n\r\n    <div class=\"funnel26-conversion-math\">\r\n\r\n        <div>\r\n            <small>CONVERS\u00c3O TOTAL<\/small>\r\n            <strong>36 \u00f7 1.000 \u00d7 100<\/strong>\r\n            <span>= 3,6%<\/span>\r\n        <\/div>\r\n\r\n        <div>\r\n            <small>PROPOSTA \u2192 VENDA<\/small>\r\n            <strong>36 \u00f7 120 \u00d7 100<\/strong>\r\n            <span>= 30%<\/span>\r\n        <\/div>\r\n\r\n    <\/div>\r\n\r\n    <p class=\"funnel26-disclaimer\">\r\n        Exemplo matem\u00e1tico, n\u00e3o resultado da ChatZapBot\r\n        nem promessa de desempenho.\r\n    <\/p>\r\n\r\n<\/section>\r\n\r\n\r\n<!-- =====================================================\r\n     13 - M\u00c9TRICAS\r\n===================================================== -->\r\n\r\n<section class=\"funnel26-section\">\r\n\r\n    <aside class=\"funnel26-index\">08<\/aside>\r\n\r\n    <div class=\"funnel26-content\">\r\n\r\n        <h2>Quais M\u00e9tricas Acompanhar no Funil?<\/h2>\r\n\r\n        <p>\r\n            N\u00e3o acompanhe apenas quantas mensagens foram enviadas.\r\n        <\/p>\r\n\r\n        <p>\r\n            O objetivo \u00e9 entender se as conversas est\u00e3o avan\u00e7ando.\r\n        <\/p>\r\n\r\n        <div class=\"funnel26-metric-table\">\r\n\r\n            <div class=\"funnel26-metric-row\">\r\n                <span>Novos Leads<\/span>\r\n                <strong>Quantas pessoas entraram no funil?<\/strong>\r\n            <\/div>\r\n\r\n            <div class=\"funnel26-metric-row\">\r\n                <span>Taxa de Resposta<\/span>\r\n                <strong>Quantas continuaram a conversa?<\/strong>\r\n            <\/div>\r\n\r\n            <div class=\"funnel26-metric-row\">\r\n                <span>Qualifica\u00e7\u00e3o<\/span>\r\n                <strong>Quantas possuem perfil comercial?<\/strong>\r\n            <\/div>\r\n\r\n            <div class=\"funnel26-metric-row\">\r\n                <span>Propostas<\/span>\r\n                <strong>Quantas chegaram \u00e0 oferta?<\/strong>\r\n            <\/div>\r\n\r\n            <div class=\"funnel26-metric-row\">\r\n                <span>Convers\u00e3o<\/span>\r\n                <strong>Quantas se tornaram clientes?<\/strong>\r\n            <\/div>\r\n\r\n            <div class=\"funnel26-metric-row\">\r\n                <span>Tempo de Resposta<\/span>\r\n                <strong>Quanto tempo o lead espera?<\/strong>\r\n            <\/div>\r\n\r\n            <div class=\"funnel26-metric-row\">\r\n                <span>Follow-ups<\/span>\r\n                <strong>Quantas oportunidades exigiram retorno?<\/strong>\r\n            <\/div>\r\n\r\n        <\/div>\r\n\r\n    <\/div>\r\n\r\n<\/section>\r\n\r\n\r\n<!-- =====================================================\r\n     14 - GARGALO\r\n===================================================== -->\r\n\r\n<section class=\"funnel26-bottleneck\">\r\n\r\n    <div>\r\n\r\n        <span>DIAGN\u00d3STICO<\/span>\r\n\r\n        <h2>Descubra Onde o Funil Est\u00e1 Vazando<\/h2>\r\n\r\n    <\/div>\r\n\r\n    <div class=\"funnel26-bottleneck-chart\">\r\n\r\n        <div>\r\n            <small>ENTRADA<\/small>\r\n            <strong>100%<\/strong>\r\n            <i style=\"width:100%\"><\/i>\r\n        <\/div>\r\n\r\n        <div>\r\n            <small>RESPOSTA<\/small>\r\n            <strong>68%<\/strong>\r\n            <i style=\"width:68%\"><\/i>\r\n        <\/div>\r\n\r\n        <div>\r\n            <small>QUALIFICA\u00c7\u00c3O<\/small>\r\n            <strong>45%<\/strong>\r\n            <i style=\"width:45%\"><\/i>\r\n        <\/div>\r\n\r\n        <div>\r\n            <small>PROPOSTA<\/small>\r\n            <strong>24%<\/strong>\r\n            <i style=\"width:24%\"><\/i>\r\n        <\/div>\r\n\r\n        <div>\r\n            <small>VENDA<\/small>\r\n            <strong>8%<\/strong>\r\n            <i style=\"width:8%\"><\/i>\r\n        <\/div>\r\n\r\n    <\/div>\r\n\r\n    <p>\r\n        Os percentuais acima s\u00e3o apenas um desenho ilustrativo.\r\n        Na sua empresa, o importante \u00e9 comparar uma etapa\r\n        com a seguinte.\r\n    <\/p>\r\n\r\n    <p>\r\n        Se 1.000 pessoas entram e apenas 100 respondem,\r\n        talvez o problema esteja na mensagem inicial.\r\n    <\/p>\r\n\r\n    <p>\r\n        Se muitos leads s\u00e3o qualificados,\r\n        mas quase ningu\u00e9m compra,\r\n        talvez o gargalo esteja na oferta,\r\n        pre\u00e7o, processo comercial ou qualidade dos leads.\r\n    <\/p>\r\n\r\n<\/section>\r\n\r\n\r\n<!-- =====================================================\r\n     15 - REGRAS WHATSAPP\r\n===================================================== -->\r\n\r\n<section class=\"funnel26-section\">\r\n\r\n    <aside class=\"funnel26-index\">09<\/aside>\r\n\r\n    <div class=\"funnel26-content\">\r\n\r\n        <h2>Automa\u00e7\u00e3o no WhatsApp Precisa Respeitar as Regras da Plataforma<\/h2>\r\n\r\n        <p>\r\n            Um funil automatizado n\u00e3o significa poder enviar\r\n            mensagens indiscriminadamente.\r\n        <\/p>\r\n\r\n        <p>\r\n            Pela pol\u00edtica do WhatsApp Business,\r\n            a empresa precisa ter o n\u00famero do usu\u00e1rio\r\n            e o consentimento adequado para entrar em contato.\r\n        <\/p>\r\n\r\n        <p>\r\n            Quando a empresa inicia uma comunica\u00e7\u00e3o pela Plataforma do WhatsApp Business,\r\n            utiliza modelos de mensagem aprovados conforme as regras aplic\u00e1veis.\r\n        <\/p>\r\n\r\n        <p>\r\n            Dentro da janela de atendimento de 24 horas\r\n            depois da \u00faltima mensagem do usu\u00e1rio,\r\n            \u00e9 poss\u00edvel responder sem utilizar modelo de mensagem.\r\n        <\/p>\r\n\r\n        <p>\r\n            Respostas autom\u00e1ticas tamb\u00e9m podem ser utilizadas,\r\n            mas a pol\u00edtica prev\u00ea caminhos claros para escalonamento\r\n            quando o cliente precisar de atendimento.\r\n        <\/p>\r\n\r\n        <div class=\"funnel26-policy-drawing\">\r\n\r\n            <div>\r\n                <span>CLIENTE INICIA<\/span>\r\n                <strong>\ud83d\udcac Mensagem<\/strong>\r\n            <\/div>\r\n\r\n            <b>\u2192<\/b>\r\n\r\n            <div>\r\n                <span>JANELA<\/span>\r\n                <strong>24 horas<\/strong>\r\n            <\/div>\r\n\r\n            <b>\u2192<\/b>\r\n\r\n            <div>\r\n                <span>ATENDIMENTO<\/span>\r\n                <strong>Automa\u00e7\u00e3o + Equipe<\/strong>\r\n            <\/div>\r\n\r\n        <\/div>\r\n\r\n        <p>\r\n            Al\u00e9m de proteger a opera\u00e7\u00e3o,\r\n            respeitar essas regras ajuda a construir\r\n            uma experi\u00eancia melhor para o cliente.\r\n        <\/p>\r\n\r\n    <\/div>\r\n\r\n<\/section>\r\n\r\n\r\n<!-- =====================================================\r\n     16 - FUNIL N\u00c3O \u00c9 SPAM\r\n===================================================== -->\r\n\r\n<section class=\"funnel26-section\">\r\n\r\n    <aside class=\"funnel26-index\">10<\/aside>\r\n\r\n    <div class=\"funnel26-content\">\r\n\r\n        <h2>Funil de Vendas N\u00e3o \u00c9 Sin\u00f4nimo de Disparo em Massa<\/h2>\r\n\r\n        <p>\r\n            Esse \u00e9 outro erro frequente.\r\n        <\/p>\r\n\r\n        <p>\r\n            Um funil trabalha com comportamento e contexto.\r\n        <\/p>\r\n\r\n        <p>\r\n            Disparar a mesma mensagem para todos\r\n            n\u00e3o cria automaticamente uma jornada comercial.\r\n        <\/p>\r\n\r\n        <div class=\"funnel26-spam-vs\">\r\n\r\n            <div class=\"funnel26-spam\">\r\n\r\n                <small>SEM ESTRAT\u00c9GIA<\/small>\r\n\r\n                <strong>10.000 Contatos<\/strong>\r\n\r\n                <p>\r\n                    Todos recebem a mesma mensagem,\r\n                    independentemente do hist\u00f3rico ou interesse.\r\n                <\/p>\r\n\r\n            <\/div>\r\n\r\n\r\n            <div class=\"funnel26-vs\">\r\n                \u2260\r\n            <\/div>\r\n\r\n\r\n            <div class=\"funnel26-strategy\">\r\n\r\n                <small>FUNIL<\/small>\r\n\r\n                <strong>Segmenta\u00e7\u00e3o<\/strong>\r\n\r\n                <p>\r\n                    Cada contato recebe a pr\u00f3xima a\u00e7\u00e3o\r\n                    de acordo com seu est\u00e1gio e contexto.\r\n                <\/p>\r\n\r\n            <\/div>\r\n\r\n        <\/div>\r\n\r\n    <\/div>\r\n\r\n<\/section>\r\n\r\n\r\n<!-- =====================================================\r\n     17 - P\u00d3S-VENDA\r\n===================================================== -->\r\n\r\n<section class=\"funnel26-section\">\r\n\r\n    <aside class=\"funnel26-index\">11<\/aside>\r\n\r\n    <div class=\"funnel26-content\">\r\n\r\n        <h2>O Funil N\u00e3o Precisa Terminar na Compra<\/h2>\r\n\r\n        <p>\r\n            Depois que a venda acontece,\r\n            come\u00e7a outra parte importante da rela\u00e7\u00e3o.\r\n        <\/p>\r\n\r\n        <div class=\"funnel26-lifecycle\">\r\n\r\n            <div>\r\n                <small>01<\/small>\r\n                <strong>Lead<\/strong>\r\n            <\/div>\r\n\r\n            <i><\/i>\r\n\r\n            <div>\r\n                <small>02<\/small>\r\n                <strong>Cliente<\/strong>\r\n            <\/div>\r\n\r\n            <i><\/i>\r\n\r\n            <div>\r\n                <small>03<\/small>\r\n                <strong>Onboarding<\/strong>\r\n            <\/div>\r\n\r\n            <i><\/i>\r\n\r\n            <div>\r\n                <small>04<\/small>\r\n                <strong>Suporte<\/strong>\r\n            <\/div>\r\n\r\n            <i><\/i>\r\n\r\n            <div>\r\n                <small>05<\/small>\r\n                <strong>Relacionamento<\/strong>\r\n            <\/div>\r\n\r\n            <i><\/i>\r\n\r\n            <div class=\"funnel26-life-last\">\r\n                <small>06<\/small>\r\n                <strong>Nova Oportunidade<\/strong>\r\n            <\/div>\r\n\r\n        <\/div>\r\n\r\n        <p>\r\n            Um cliente satisfeito j\u00e1 possui algo\r\n            que um novo lead ainda n\u00e3o possui:\r\n            experi\u00eancia com a empresa.\r\n        <\/p>\r\n\r\n        <p>\r\n            Por isso, p\u00f3s-venda, suporte e relacionamento\r\n            tamb\u00e9m podem fazer parte da estrat\u00e9gia.\r\n        <\/p>\r\n\r\n    <\/div>\r\n\r\n<\/section>\r\n\r\n\r\n<!-- =====================================================\r\n     18 - CHATZAPBOT\r\n===================================================== -->\r\n\r\n<section class=\"funnel26-platform\">\r\n\r\n    <div class=\"funnel26-platform-top\">\r\n\r\n        <span>CHATZAPBOT<\/span>\r\n\r\n        <h2>Uma Estrutura Para Transformar Conversas em Processos<\/h2>\r\n\r\n        <p>\r\n            A <strong>ChatZapBot<\/strong> pode participar de diferentes\r\n            etapas de um funil de vendas no WhatsApp.\r\n        <\/p>\r\n\r\n    <\/div>\r\n\r\n\r\n    <div class=\"funnel26-platform-grid\">\r\n\r\n        <div>\r\n            <small>ENTRADA<\/small>\r\n            <strong>Chatbot<\/strong>\r\n            <p>Organiza o in\u00edcio do atendimento.<\/p>\r\n        <\/div>\r\n\r\n        <div>\r\n            <small>AUTOMA\u00c7\u00c3O<\/small>\r\n            <strong>Respostas Autom\u00e1ticas<\/strong>\r\n            <p>Cuida de etapas repetitivas.<\/p>\r\n        <\/div>\r\n\r\n        <div>\r\n            <small>INTERPRETA\u00c7\u00c3O<\/small>\r\n            <strong>Intelig\u00eancia Artificial<\/strong>\r\n            <p>Ajuda em mensagens menos estruturadas.<\/p>\r\n        <\/div>\r\n\r\n        <div>\r\n            <small>COMERCIAL<\/small>\r\n            <strong>Equipe<\/strong>\r\n            <p>Atendentes assumem quando necess\u00e1rio.<\/p>\r\n        <\/div>\r\n\r\n        <div>\r\n            <small>INTEGRA\u00c7\u00c3O<\/small>\r\n            <strong>API<\/strong>\r\n            <p>Permite conectar outros processos.<\/p>\r\n        <\/div>\r\n\r\n        <div>\r\n            <small>AUTOMA\u00c7\u00c3O AVAN\u00c7ADA<\/small>\r\n            <strong>Webhook e N8N<\/strong>\r\n            <p>Ampliam possibilidades em opera\u00e7\u00f5es compat\u00edveis.<\/p>\r\n        <\/div>\r\n\r\n    <\/div>\r\n\r\n    <div class=\"funnel26-platform-cta\">\r\n\r\n        <div>\r\n            <strong>Quer estruturar seu atendimento e automa\u00e7\u00f5es?<\/strong>\r\n            <span>Conhe\u00e7a os recursos dispon\u00edveis na ChatZapBot.<\/span>\r\n        <\/div>\r\n\r\n        <a href=\"https:\/\/chatzapbot.com\/\">\r\n            Acessar ChatZapBot \u2192\r\n        <\/a>\r\n\r\n    <\/div>\r\n\r\n<\/section>\r\n\r\n\r\n<!-- =====================================================\r\n     19 - ERROS\r\n===================================================== -->\r\n\r\n<section class=\"funnel26-section\">\r\n\r\n    <aside class=\"funnel26-index\">12<\/aside>\r\n\r\n    <div class=\"funnel26-content\">\r\n\r\n        <h2>7 Erros Que Podem Fazer Seu Funil Parar de Vender<\/h2>\r\n\r\n        <div class=\"funnel26-errors\">\r\n\r\n            <div>\r\n                <span>01<\/span>\r\n                <strong>Automatizar Tudo<\/strong>\r\n                <p>\r\n                    Algumas conversas precisam de vendedor,\r\n                    suporte ou an\u00e1lise humana.\r\n                <\/p>\r\n            <\/div>\r\n\r\n            <div>\r\n                <span>02<\/span>\r\n                <strong>Perguntar Demais<\/strong>\r\n                <p>\r\n                    Um formul\u00e1rio disfar\u00e7ado de chatbot\r\n                    tamb\u00e9m pode afastar o lead.\r\n                <\/p>\r\n            <\/div>\r\n\r\n            <div>\r\n                <span>03<\/span>\r\n                <strong>N\u00e3o Identificar a Origem<\/strong>\r\n                <p>\r\n                    Leads de canais diferentes podem possuir inten\u00e7\u00f5es diferentes.\r\n                <\/p>\r\n            <\/div>\r\n\r\n            <div>\r\n                <span>04<\/span>\r\n                <strong>N\u00e3o Fazer Follow-up<\/strong>\r\n                <p>\r\n                    Oportunidades reais acabam esquecidas.\r\n                <\/p>\r\n            <\/div>\r\n\r\n            <div>\r\n                <span>05<\/span>\r\n                <strong>N\u00e3o Medir Convers\u00f5es<\/strong>\r\n                <p>\r\n                    Sem n\u00fameros, fica dif\u00edcil encontrar gargalos.\r\n                <\/p>\r\n            <\/div>\r\n\r\n            <div>\r\n                <span>06<\/span>\r\n                <strong>Usar IA Sem Necessidade<\/strong>\r\n                <p>\r\n                    Nem toda regra simples precisa virar uma resposta de IA.\r\n                <\/p>\r\n            <\/div>\r\n\r\n            <div>\r\n                <span>07<\/span>\r\n                <strong>N\u00e3o Oferecer Sa\u00edda Humana<\/strong>\r\n                <p>\r\n                    O cliente n\u00e3o deve ficar preso\r\n                    em uma automa\u00e7\u00e3o que n\u00e3o consegue ajud\u00e1-lo.\r\n                <\/p>\r\n            <\/div>\r\n\r\n        <\/div>\r\n\r\n    <\/div>\r\n\r\n<\/section>\r\n\r\n\r\n<!-- =====================================================\r\n     20 - PLANO 30 DIAS\r\n===================================================== -->\r\n\r\n<section class=\"funnel26-plan\">\r\n\r\n    <div class=\"funnel26-plan-heading\">\r\n\r\n        <span>IMPLEMENTA\u00c7\u00c3O<\/span>\r\n\r\n        <h2>Plano de 30 Dias Para Construir o Primeiro Funil<\/h2>\r\n\r\n    <\/div>\r\n\r\n\r\n    <div class=\"funnel26-calendar\">\r\n\r\n        <div>\r\n\r\n            <small>SEMANA 1<\/small>\r\n\r\n            <strong>Entender<\/strong>\r\n\r\n            <ul>\r\n                <li>Analisar Conversas Reais;<\/li>\r\n                <li>Definir P\u00fablico;<\/li>\r\n                <li>Mapear Principais D\u00favidas;<\/li>\r\n                <li>Escolher o Objetivo do Funil.<\/li>\r\n            <\/ul>\r\n\r\n        <\/div>\r\n\r\n\r\n        <div>\r\n\r\n            <small>SEMANA 2<\/small>\r\n\r\n            <strong>Construir<\/strong>\r\n\r\n            <ul>\r\n                <li>Criar a Entrada;<\/li>\r\n                <li>Configurar Triagem;<\/li>\r\n                <li>Criar Perguntas de Qualifica\u00e7\u00e3o;<\/li>\r\n                <li>Definir Transfer\u00eancias.<\/li>\r\n            <\/ul>\r\n\r\n        <\/div>\r\n\r\n\r\n        <div>\r\n\r\n            <small>SEMANA 3<\/small>\r\n\r\n            <strong>Testar<\/strong>\r\n\r\n            <ul>\r\n                <li>Simular Conversas;<\/li>\r\n                <li>Testar Erros;<\/li>\r\n                <li>Reduzir Etapas Desnecess\u00e1rias;<\/li>\r\n                <li>Validar com a Equipe.<\/li>\r\n            <\/ul>\r\n\r\n        <\/div>\r\n\r\n\r\n        <div>\r\n\r\n            <small>SEMANA 4<\/small>\r\n\r\n            <strong>Medir<\/strong>\r\n\r\n            <ul>\r\n                <li>Acompanhar Leads;<\/li>\r\n                <li>Medir Qualifica\u00e7\u00e3o;<\/li>\r\n                <li>Analisar Convers\u00f5es;<\/li>\r\n                <li>Corrigir Gargalos.<\/li>\r\n            <\/ul>\r\n\r\n        <\/div>\r\n\r\n    <\/div>\r\n\r\n<\/section>\r\n\r\n\r\n<!-- =====================================================\r\n     FAQ\r\n===================================================== -->\r\n\r\n<section class=\"funnel26-faq\">\r\n\r\n    <div class=\"funnel26-faq-heading\">\r\n\r\n        <span>PERGUNTAS FREQUENTES<\/span>\r\n\r\n        <h2>Funil de Vendas no WhatsApp<\/h2>\r\n\r\n    <\/div>\r\n\r\n\r\n    <details>\r\n\r\n        <summary>O que \u00e9 um funil de vendas no WhatsApp?<\/summary>\r\n\r\n        <p>\r\n            \u00c9 uma estrutura para organizar as etapas que uma pessoa percorre\r\n            dentro do processo comercial, desde o primeiro contato\r\n            at\u00e9 a venda e, em alguns casos, o p\u00f3s-venda.\r\n        <\/p>\r\n\r\n    <\/details>\r\n\r\n\r\n    <details>\r\n\r\n        <summary>\u00c9 poss\u00edvel vender automaticamente pelo WhatsApp?<\/summary>\r\n\r\n        <p>\r\n            \u00c9 poss\u00edvel automatizar v\u00e1rias etapas,\r\n            como recep\u00e7\u00e3o, triagem, qualifica\u00e7\u00e3o, envio de informa\u00e7\u00f5es\r\n            e encaminhamento. Algumas vendas podem avan\u00e7ar quase totalmente\r\n            por automa\u00e7\u00e3o, enquanto outras precisam de atendimento humano.\r\n        <\/p>\r\n\r\n    <\/details>\r\n\r\n\r\n    <details>\r\n\r\n        <summary>Preciso de chatbot para criar um funil?<\/summary>\r\n\r\n        <p>\r\n            N\u00e3o obrigatoriamente, mas o chatbot facilita bastante\r\n            quando existem tarefas repetitivas e um volume maior de conversas.\r\n        <\/p>\r\n\r\n    <\/details>\r\n\r\n\r\n    <details>\r\n\r\n        <summary>Onde a intelig\u00eancia artificial entra no funil?<\/summary>\r\n\r\n        <p>\r\n            A IA pode ajudar principalmente quando o cliente escreve\r\n            perguntas abertas ou fornece v\u00e1rias informa\u00e7\u00f5es\r\n            em linguagem natural.\r\n        <\/p>\r\n\r\n    <\/details>\r\n\r\n\r\n    <details>\r\n\r\n        <summary>Qual \u00e9 a etapa mais importante do funil?<\/summary>\r\n\r\n        <p>\r\n            N\u00e3o existe uma etapa \u00fanica para todos os neg\u00f3cios.\r\n            O importante \u00e9 descobrir onde sua empresa perde mais oportunidades\r\n            e trabalhar o maior gargalo.\r\n        <\/p>\r\n\r\n    <\/details>\r\n\r\n\r\n    <details>\r\n\r\n        <summary>Posso automatizar follow-up?<\/summary>\r\n\r\n        <p>\r\n            Sim, desde que a estrat\u00e9gia e as mensagens respeitem\r\n            as pol\u00edticas do WhatsApp e as permiss\u00f5es concedidas pelo usu\u00e1rio.\r\n        <\/p>\r\n\r\n    <\/details>\r\n\r\n\r\n    <details>\r\n\r\n        <summary>A ChatZapBot pode ser usada em um funil de vendas?<\/summary>\r\n\r\n        <p>\r\n            Sim. A plataforma re\u00fane recursos como chatbot,\r\n            respostas autom\u00e1ticas, intelig\u00eancia artificial,\r\n            atendimento em equipe, API e outros recursos\r\n            que podem participar de uma estrutura comercial.\r\n        <\/p>\r\n\r\n    <\/details>\r\n\r\n<\/section>\r\n\r\n\r\n<!-- =====================================================\r\n     CONCLUS\u00c3O\r\n===================================================== -->\r\n\r\n<footer class=\"funnel26-footer\">\r\n\r\n    <div class=\"funnel26-footer-title\">\r\n\r\n        <span>CONCLUS\u00c3O<\/span>\r\n\r\n        <h2>Seu Funil N\u00e3o Precisa Parecer um Funil Para o Cliente<\/h2>\r\n\r\n    <\/div>\r\n\r\n    <div class=\"funnel26-footer-content\">\r\n\r\n        <p>\r\n            Um bom <strong>funil de vendas no WhatsApp<\/strong>\r\n            acontece quase sem o cliente perceber.\r\n        <\/p>\r\n\r\n        <p>\r\n            Ele simplesmente sente que recebeu a pergunta certa,\r\n            encontrou a informa\u00e7\u00e3o que precisava\r\n            e conseguiu avan\u00e7ar sem ficar preso\r\n            em uma sequ\u00eancia intermin\u00e1vel de mensagens.\r\n        <\/p>\r\n\r\n        <p>\r\n            Por tr\u00e1s dessa experi\u00eancia existe organiza\u00e7\u00e3o.\r\n        <\/p>\r\n\r\n        <p>\r\n            Existe uma entrada definida,\r\n            uma forma de identificar a inten\u00e7\u00e3o,\r\n            perguntas de qualifica\u00e7\u00e3o,\r\n            regras para encaminhamento,\r\n            acompanhamento comercial\r\n            e m\u00e9tricas para descobrir onde o processo precisa melhorar.\r\n        <\/p>\r\n\r\n        <p>\r\n            Automa\u00e7\u00e3o, chatbot e intelig\u00eancia artificial\r\n            podem tornar esse caminho mais r\u00e1pido,\r\n            mas n\u00e3o substituem uma estrat\u00e9gia comercial bem constru\u00edda.\r\n        <\/p>\r\n\r\n        <p>\r\n            A <strong>ChatZapBot<\/strong> pode ajudar a estruturar\r\n            v\u00e1rias dessas etapas em uma mesma opera\u00e7\u00e3o,\r\n            combinando atendimento, automa\u00e7\u00e3o,\r\n            intelig\u00eancia artificial, equipe e integra\u00e7\u00f5es.\r\n        <\/p>\r\n\r\n        <div class=\"funnel26-footer-message\">\r\n\r\n            <strong>\r\n                Vender no autom\u00e1tico n\u00e3o significa retirar pessoas da venda.\r\n                Significa retirar do caminho aquilo que n\u00e3o precisa depender\r\n                de trabalho manual todas as vezes.\r\n            <\/strong>\r\n\r\n        <\/div>\r\n\r\n        <a href=\"https:\/\/chatzapbot.com\/\"\r\n           class=\"funnel26-footer-button\">\r\n            Conhecer a ChatZapBot\r\n        <\/a>\r\n\r\n    <\/div>\r\n\r\n<\/footer>\r\n\r\n<\/article>\r\n\r\n\r\n<style>\r\n\r\n\/* =========================================================\r\n   VARI\u00c1VEIS \/ BASE\r\n========================================================= *\/\r\n\r\n.funnel26-article {\r\n    --f26-bg: #07131f;\r\n    --f26-panel: #0d2030;\r\n    --f26-blue: #1d8cff;\r\n    --f26-cyan: #45d7e8;\r\n    --f26-lime: #a7e82e;\r\n    --f26-text: #202c38;\r\n    --f26-muted: #677484;\r\n    --f26-line: #dce4ea;\r\n    --f26-paper: #f6f9fb;\r\n    --f26-white: #ffffff;\r\n\r\n    max-width: 1060px;\r\n    margin: 0 auto;\r\n    color: var(--f26-text);\r\n    font-family: inherit;\r\n    font-size: 17px;\r\n    line-height: 1.78;\r\n}\r\n\r\n.funnel26-article * {\r\n    box-sizing: border-box;\r\n}\r\n\r\n.funnel26-article h2,\r\n.funnel26-article h3 {\r\n    color: #0d1824;\r\n    line-height: 1.2;\r\n}\r\n\r\n.funnel26-article h2 {\r\n    margin: 0 0 20px;\r\n    font-size: clamp(28px, 4vw, 38px);\r\n    letter-spacing: -.8px;\r\n}\r\n\r\n.funnel26-article p {\r\n    margin: 0 0 20px;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   HERO\r\n========================================================= *\/\r\n\r\n.funnel26-hero {\r\n    display: grid;\r\n    grid-template-columns: 1.12fr .88fr;\r\n    gap: 42px;\r\n    margin: 20px 0 85px;\r\n    padding: 45px;\r\n    border-radius: 24px;\r\n    background:\r\n        linear-gradient(rgba(255,255,255,.95),rgba(255,255,255,.95)),\r\n        linear-gradient(90deg,#dce8ef 1px,transparent 1px),\r\n        linear-gradient(#dce8ef 1px,transparent 1px);\r\n    background-size: auto,24px 24px,24px 24px;\r\n    border: 1px solid var(--f26-line);\r\n}\r\n\r\n.funnel26-kicker {\r\n    display: inline-block;\r\n    margin-bottom: 18px;\r\n    color: #1478d4;\r\n    font-size: 10px;\r\n    font-weight: 900;\r\n    letter-spacing: 1.1px;\r\n}\r\n\r\n.funnel26-lead {\r\n    color: #334353;\r\n    font-size: 22px;\r\n    line-height: 1.64;\r\n}\r\n\r\n.funnel26-main-cta {\r\n    display: inline-block;\r\n    padding: 12px 19px;\r\n    border-radius: 7px;\r\n    background: var(--f26-bg);\r\n    color: #fff !important;\r\n    font-weight: 800;\r\n    text-decoration: none !important;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   BLUEPRINT\r\n========================================================= *\/\r\n\r\n.funnel26-blueprint {\r\n    padding: 25px;\r\n    border-radius: 18px;\r\n    background:\r\n        linear-gradient(rgba(13,32,48,.96),rgba(13,32,48,.96)),\r\n        linear-gradient(90deg,#23465b 1px,transparent 1px),\r\n        linear-gradient(#23465b 1px,transparent 1px);\r\n    background-size: auto,18px 18px,18px 18px;\r\n    color: #fff;\r\n}\r\n\r\n.funnel26-blueprint-title {\r\n    margin-bottom: 22px;\r\n    color: #67dbea;\r\n    font-size: 10px;\r\n    font-weight: 900;\r\n    letter-spacing: 1px;\r\n}\r\n\r\n.funnel26-funnel {\r\n    text-align: center;\r\n}\r\n\r\n.funnel26-funnel-level {\r\n    margin: auto;\r\n    padding: 12px 15px;\r\n    border: 1px solid #41718b;\r\n    background: rgba(8,20,30,.8);\r\n}\r\n\r\n.funnel26-funnel-level span,\r\n.funnel26-funnel-level strong {\r\n    display: block;\r\n}\r\n\r\n.funnel26-funnel-level span {\r\n    color: #69d8e6;\r\n    font-size: 8px;\r\n    font-weight: 900;\r\n}\r\n\r\n.funnel26-funnel-level strong {\r\n    margin-top: 2px;\r\n    font-size: 14px;\r\n}\r\n\r\n.level-1 { width: 100%; }\r\n.level-2 { width: 88%; }\r\n.level-3 { width: 74%; }\r\n.level-4 { width: 59%; }\r\n.level-5 {\r\n    width: 43%;\r\n    border-color: var(--f26-lime);\r\n}\r\n\r\n.funnel26-arrow {\r\n    padding: 4px;\r\n    color: #67dbea;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   DADOS\r\n========================================================= *\/\r\n\r\n.funnel26-data-panel {\r\n    margin: 90px 0;\r\n    padding: 36px;\r\n    background: var(--f26-bg);\r\n    color: #dae6ef;\r\n}\r\n\r\n.funnel26-data-heading > span {\r\n    color: var(--f26-cyan);\r\n    font-size: 10px;\r\n    font-weight: 900;\r\n}\r\n\r\n.funnel26-data-heading h2 {\r\n    margin-top: 7px;\r\n    color: #fff;\r\n}\r\n\r\n.funnel26-real-data {\r\n    display: grid;\r\n    grid-template-columns: repeat(3,1fr);\r\n    gap: 1px;\r\n    margin: 30px 0 20px;\r\n    background: #274052;\r\n}\r\n\r\n.funnel26-real-data > div {\r\n    padding: 25px;\r\n    background: var(--f26-panel);\r\n}\r\n\r\n.funnel26-real-data small,\r\n.funnel26-real-data strong,\r\n.funnel26-real-data span {\r\n    display: block;\r\n}\r\n\r\n.funnel26-real-data small {\r\n    color: var(--f26-cyan);\r\n    font-size: 9px;\r\n    font-weight: 900;\r\n}\r\n\r\n.funnel26-real-data strong {\r\n    margin: 6px 0;\r\n    color: #fff;\r\n    font-size: 30px;\r\n}\r\n\r\n.funnel26-real-data span {\r\n    color: #aebecb;\r\n    font-size: 13px;\r\n}\r\n\r\n.funnel26-source-note {\r\n    margin: 0 !important;\r\n    color: #91a2af;\r\n    font-size: 11px;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   SE\u00c7\u00d5ES\r\n========================================================= *\/\r\n\r\n.funnel26-section {\r\n    display: grid;\r\n    grid-template-columns: 70px 1fr;\r\n    gap: 24px;\r\n    margin: 80px 0;\r\n}\r\n\r\n.funnel26-index {\r\n    padding-top: 4px;\r\n    color: #aab6bf;\r\n    font-style: normal;\r\n    font-weight: 900;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   EST\u00c1GIOS\r\n========================================================= *\/\r\n\r\n.funnel26-stage-strip {\r\n    display: grid;\r\n    grid-template-columns: repeat(4,1fr);\r\n    gap: 1px;\r\n    margin: 30px 0;\r\n    border: 1px solid var(--f26-line);\r\n    background: var(--f26-line);\r\n}\r\n\r\n.funnel26-stage-strip > div {\r\n    padding: 20px;\r\n    background: #fff;\r\n}\r\n\r\n.funnel26-stage-strip span,\r\n.funnel26-stage-strip strong {\r\n    display: block;\r\n}\r\n\r\n.funnel26-stage-strip span {\r\n    margin-bottom: 7px;\r\n    color: #1478d4;\r\n    font-size: 9px;\r\n    font-weight: 900;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   AUTOM\u00c1TICO\r\n========================================================= *\/\r\n\r\n.funnel26-auto-map {\r\n    display: grid;\r\n    grid-template-columns: 1fr 70px 1fr;\r\n    align-items: center;\r\n    margin: 30px 0;\r\n}\r\n\r\n.funnel26-auto-human,\r\n.funnel26-auto-system {\r\n    padding: 25px;\r\n}\r\n\r\n.funnel26-auto-human {\r\n    border: 1px solid #e1e6ea;\r\n    background: #fafafa;\r\n}\r\n\r\n.funnel26-auto-system {\r\n    background: #edf8fb;\r\n    border: 1px solid #bce0e7;\r\n}\r\n\r\n.funnel26-auto-map small {\r\n    color: #1478d4;\r\n    font-size: 9px;\r\n    font-weight: 900;\r\n}\r\n\r\n.funnel26-auto-map strong {\r\n    display: block;\r\n    margin-top: 5px;\r\n    font-size: 20px;\r\n}\r\n\r\n.funnel26-auto-map ul {\r\n    margin: 15px 0 0;\r\n    padding-left: 20px;\r\n}\r\n\r\n.funnel26-auto-map li {\r\n    margin-bottom: 7px;\r\n}\r\n\r\n.funnel26-auto-arrow {\r\n    color: var(--f26-blue);\r\n    font-size: 28px;\r\n    text-align: center;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   TECH\r\n========================================================= *\/\r\n\r\n.funnel26-tech {\r\n    margin: 90px 0;\r\n    padding: 35px;\r\n    border: 1px dashed #9bb1c2;\r\n    background:\r\n        linear-gradient(rgba(246,249,251,.96),rgba(246,249,251,.96)),\r\n        linear-gradient(90deg,#cddae3 1px,transparent 1px),\r\n        linear-gradient(#cddae3 1px,transparent 1px);\r\n    background-size: auto,22px 22px,22px 22px;\r\n}\r\n\r\n.funnel26-tech-heading > span {\r\n    color: #1478d4;\r\n    font-size: 10px;\r\n    font-weight: 900;\r\n}\r\n\r\n.funnel26-tech-heading h2 {\r\n    margin-top: 7px;\r\n}\r\n\r\n.funnel26-architecture {\r\n    max-width: 820px;\r\n    margin: 35px auto 0;\r\n}\r\n\r\n.funnel26-tech-source,\r\n.funnel26-tech-engine,\r\n.funnel26-tech-routing {\r\n    display: grid;\r\n    grid-template-columns: repeat(4,1fr);\r\n    gap: 8px;\r\n}\r\n\r\n.funnel26-tech-source > div,\r\n.funnel26-tech-engine > div,\r\n.funnel26-tech-routing > div {\r\n    padding: 15px;\r\n    border: 1px solid #bfd0db;\r\n    background: #fff;\r\n    text-align: center;\r\n}\r\n\r\n.funnel26-tech-source small,\r\n.funnel26-tech-engine small {\r\n    display: block;\r\n    color: #1478d4;\r\n    font-size: 8px;\r\n    font-weight: 900;\r\n}\r\n\r\n.funnel26-tech-whatsapp {\r\n    max-width: 340px;\r\n    margin: auto;\r\n    padding: 20px;\r\n    border: 2px solid var(--f26-blue);\r\n    background: #eaf4ff;\r\n    text-align: center;\r\n}\r\n\r\n.funnel26-tech-whatsapp small,\r\n.funnel26-tech-whatsapp strong,\r\n.funnel26-tech-whatsapp span {\r\n    display: block;\r\n}\r\n\r\n.funnel26-tech-whatsapp small {\r\n    color: #1478d4;\r\n    font-size: 8px;\r\n    font-weight: 900;\r\n}\r\n\r\n.funnel26-tech-whatsapp strong {\r\n    font-size: 23px;\r\n}\r\n\r\n.funnel26-tech-whatsapp span {\r\n    color: var(--f26-muted);\r\n    font-size: 12px;\r\n}\r\n\r\n.funnel26-tech-connector {\r\n    padding: 7px;\r\n    color: var(--f26-blue);\r\n    text-align: center;\r\n    font-size: 24px;\r\n}\r\n\r\n.funnel26-tech-engine {\r\n    grid-template-columns: repeat(3,1fr);\r\n}\r\n\r\n.funnel26-tech-routing {\r\n    grid-template-columns: repeat(3,1fr);\r\n}\r\n\r\n.funnel26-tech-routing strong,\r\n.funnel26-tech-routing span {\r\n    display: block;\r\n}\r\n\r\n.funnel26-tech-routing span {\r\n    color: var(--f26-muted);\r\n    font-size: 12px;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   TABELA\r\n========================================================= *\/\r\n\r\n.funnel26-table-wrap {\r\n    overflow-x: auto;\r\n    margin: 30px 0;\r\n    border: 1px solid var(--f26-line);\r\n}\r\n\r\n.funnel26-table {\r\n    width: 100%;\r\n    min-width: 760px;\r\n    border-collapse: collapse;\r\n    font-size: 14px;\r\n}\r\n\r\n.funnel26-table th {\r\n    padding: 15px 17px;\r\n    background: var(--f26-bg);\r\n    color: #fff;\r\n    text-align: left;\r\n}\r\n\r\n.funnel26-table td {\r\n    padding: 15px 17px;\r\n    border-top: 1px solid var(--f26-line);\r\n}\r\n\r\n.funnel26-table tbody tr:nth-child(even) td {\r\n    background: var(--f26-paper);\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   ENTRY\r\n========================================================= *\/\r\n\r\n.funnel26-entry-grid {\r\n    display: grid;\r\n    grid-template-columns: repeat(3,1fr);\r\n    gap: 12px;\r\n    margin: 30px 0;\r\n}\r\n\r\n.funnel26-entry-grid > div {\r\n    padding: 20px;\r\n    border: 1px solid var(--f26-line);\r\n}\r\n\r\n.funnel26-entry-grid > div > span {\r\n    display: block;\r\n    margin-bottom: 10px;\r\n    font-size: 26px;\r\n}\r\n\r\n.funnel26-entry-grid p {\r\n    margin: 5px 0 0;\r\n    color: var(--f26-muted);\r\n    font-size: 14px;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   CHAT\r\n========================================================= *\/\r\n\r\n.funnel26-chat-demo {\r\n    display: grid;\r\n    grid-template-columns: .8fr 1.2fr;\r\n    gap: 40px;\r\n    margin: 90px 0;\r\n    padding: 35px;\r\n    background: #eaf6fb;\r\n}\r\n\r\n.funnel26-chat-copy > span {\r\n    color: #1478d4;\r\n    font-size: 10px;\r\n    font-weight: 900;\r\n}\r\n\r\n.funnel26-chat-copy h2 {\r\n    margin-top: 7px;\r\n}\r\n\r\n.funnel26-chat-window {\r\n    overflow: hidden;\r\n    border: 6px solid var(--f26-bg);\r\n    border-radius: 20px;\r\n    background: #f1f4f5;\r\n}\r\n\r\n.funnel26-chat-head {\r\n    padding: 15px 19px;\r\n    background: var(--f26-bg);\r\n    color: #fff;\r\n    font-weight: 700;\r\n}\r\n\r\n.funnel26-chat-bot {\r\n    margin: 20px;\r\n    padding: 17px;\r\n    border-radius: 4px 17px 17px 17px;\r\n    background: #fff;\r\n}\r\n\r\n.funnel26-chat-bot small {\r\n    color: #1478d4;\r\n    font-size: 8px;\r\n    font-weight: 900;\r\n}\r\n\r\n.funnel26-chat-options {\r\n    display: grid;\r\n    gap: 7px;\r\n}\r\n\r\n.funnel26-chat-options span {\r\n    padding: 9px 11px;\r\n    border: 1px solid #cae0e8;\r\n    border-radius: 8px;\r\n    color: #136f9c;\r\n    text-align: center;\r\n    font-size: 13px;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   QUESTIONS\r\n========================================================= *\/\r\n\r\n.funnel26-question-map {\r\n    display: grid;\r\n    grid-template-columns: repeat(4,1fr);\r\n    gap: 10px;\r\n    margin: 30px 0;\r\n}\r\n\r\n.funnel26-question-map > div {\r\n    padding: 20px;\r\n    border-top: 4px solid var(--f26-blue);\r\n    background: var(--f26-paper);\r\n}\r\n\r\n.funnel26-question-map small,\r\n.funnel26-question-map strong,\r\n.funnel26-question-map span {\r\n    display: block;\r\n}\r\n\r\n.funnel26-question-map small {\r\n    color: #1478d4;\r\n    font-size: 8px;\r\n    font-weight: 900;\r\n}\r\n\r\n.funnel26-question-map span {\r\n    margin-top: 5px;\r\n    color: var(--f26-muted);\r\n    font-size: 12px;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   SCORE\r\n========================================================= *\/\r\n\r\n.funnel26-scoreboard {\r\n    margin: 90px 0;\r\n    padding: 35px;\r\n    background: var(--f26-bg);\r\n    color: #dae4ec;\r\n}\r\n\r\n.funnel26-scoreboard-heading > span {\r\n    color: var(--f26-cyan);\r\n    font-size: 10px;\r\n    font-weight: 900;\r\n}\r\n\r\n.funnel26-scoreboard h2 {\r\n    margin-top: 7px;\r\n    color: #fff;\r\n}\r\n\r\n.funnel26-score-table {\r\n    margin: 30px 0 0;\r\n}\r\n\r\n.funnel26-score-head,\r\n.funnel26-score-table > div {\r\n    display: grid;\r\n    grid-template-columns: 1fr 210px;\r\n}\r\n\r\n.funnel26-score-table > div {\r\n    padding: 14px 0;\r\n    border-bottom: 1px solid #304454;\r\n}\r\n\r\n.funnel26-score-head {\r\n    color: #839aa9;\r\n    font-size: 9px;\r\n    font-weight: 900;\r\n}\r\n\r\n.funnel26-score-table span {\r\n    color: var(--f26-cyan);\r\n    font-weight: 800;\r\n}\r\n\r\n.funnel26-score-result {\r\n    display: grid;\r\n    grid-template-columns: repeat(3,1fr);\r\n    gap: 8px;\r\n    margin-top: 25px;\r\n}\r\n\r\n.funnel26-score-result > div {\r\n    padding: 17px;\r\n    background: var(--f26-panel);\r\n}\r\n\r\n.funnel26-score-result span,\r\n.funnel26-score-result strong {\r\n    display: block;\r\n}\r\n\r\n.funnel26-score-result span {\r\n    color: var(--f26-lime);\r\n    font-size: 10px;\r\n    font-weight: 900;\r\n}\r\n\r\n.funnel26-disclaimer {\r\n    margin: 18px 0 0 !important;\r\n    color: #889ca9;\r\n    font-size: 11px;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   IA\r\n========================================================= *\/\r\n\r\n.funnel26-quote {\r\n    margin: 27px 0;\r\n    padding: 22px 25px;\r\n    border-left: 4px solid var(--f26-blue);\r\n    background: #eff6ff;\r\n    font-size: 19px;\r\n    font-style: italic;\r\n}\r\n\r\n.funnel26-ai-extract {\r\n    display: grid;\r\n    grid-template-columns: repeat(4,1fr);\r\n    gap: 1px;\r\n    margin: 28px 0;\r\n    border: 1px solid var(--f26-line);\r\n    background: var(--f26-line);\r\n}\r\n\r\n.funnel26-ai-extract > div {\r\n    padding: 18px;\r\n    background: #fff;\r\n}\r\n\r\n.funnel26-ai-extract span,\r\n.funnel26-ai-extract strong {\r\n    display: block;\r\n}\r\n\r\n.funnel26-ai-extract span {\r\n    color: #1478d4;\r\n    font-size: 8px;\r\n    font-weight: 900;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   LEAD\r\n========================================================= *\/\r\n\r\n.funnel26-bad-lead {\r\n    width: fit-content;\r\n    margin: 20px 0;\r\n    padding: 13px 16px;\r\n    border-radius: 13px 4px 13px 13px;\r\n    background: #e8ebed;\r\n}\r\n\r\n.funnel26-good-lead {\r\n    max-width: 560px;\r\n    margin: 25px 0;\r\n    padding: 21px;\r\n    border: 1px solid #b8dce8;\r\n    background: #edf9fc;\r\n}\r\n\r\n.funnel26-good-lead > small {\r\n    display: block;\r\n    margin-bottom: 12px;\r\n    color: #1478d4;\r\n    font-size: 9px;\r\n    font-weight: 900;\r\n}\r\n\r\n.funnel26-good-lead > div {\r\n    display: grid;\r\n    grid-template-columns: 120px 1fr;\r\n    padding: 7px 0;\r\n    border-bottom: 1px solid #d0e7ed;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   FOLLOW\r\n========================================================= *\/\r\n\r\n.funnel26-followup {\r\n    margin: 90px 0;\r\n    padding: 35px;\r\n    border: 1px solid var(--f26-line);\r\n}\r\n\r\n.funnel26-followup-copy > span {\r\n    color: #1478d4;\r\n    font-size: 10px;\r\n    font-weight: 900;\r\n}\r\n\r\n.funnel26-followup-copy h2 {\r\n    margin-top: 7px;\r\n}\r\n\r\n.funnel26-followup-line {\r\n    display: grid;\r\n    grid-template-columns: 1fr 35px 1fr 35px 1fr 35px 1fr;\r\n    align-items: center;\r\n    margin: 30px 0;\r\n}\r\n\r\n.funnel26-followup-line > div {\r\n    padding: 17px;\r\n    border: 1px solid var(--f26-line);\r\n}\r\n\r\n.funnel26-followup-line span,\r\n.funnel26-followup-line strong,\r\n.funnel26-followup-line small {\r\n    display: block;\r\n}\r\n\r\n.funnel26-followup-line span {\r\n    color: #1478d4;\r\n    font-size: 8px;\r\n    font-weight: 900;\r\n}\r\n\r\n.funnel26-followup-line small {\r\n    color: var(--f26-muted);\r\n}\r\n\r\n.funnel26-followup-line i {\r\n    height: 2px;\r\n    background: #becbd4;\r\n}\r\n\r\n.funnel26-followup-final {\r\n    background: #e9f9fb;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   CONVERS\u00c3O\r\n========================================================= *\/\r\n\r\n.funnel26-conversion {\r\n    margin: 90px 0;\r\n    padding: 35px;\r\n    background: #f1f7fa;\r\n}\r\n\r\n.funnel26-conversion-heading > span {\r\n    color: #1478d4;\r\n    font-size: 10px;\r\n    font-weight: 900;\r\n}\r\n\r\n.funnel26-conversion-heading h2 {\r\n    margin-top: 7px;\r\n}\r\n\r\n.funnel26-conversion-chart {\r\n    margin: 30px 0;\r\n}\r\n\r\n.funnel26-conv-row {\r\n    margin: 7px auto;\r\n    padding: 13px 18px;\r\n    background: var(--f26-bg);\r\n    color: #fff;\r\n    text-align: center;\r\n}\r\n\r\n.funnel26-conv-row span {\r\n    display: block;\r\n    color: var(--f26-cyan);\r\n    font-size: 20px;\r\n    font-weight: 900;\r\n}\r\n\r\n.c1 { width: 100%; }\r\n.c2 { width: 82%; }\r\n.c3 { width: 65%; }\r\n.c4 { width: 48%; }\r\n.c5 {\r\n    width: 32%;\r\n    background: #126a76;\r\n}\r\n\r\n.funnel26-conversion-math {\r\n    display: grid;\r\n    grid-template-columns: 1fr 1fr;\r\n    gap: 12px;\r\n}\r\n\r\n.funnel26-conversion-math > div {\r\n    padding: 20px;\r\n    background: #fff;\r\n    border: 1px solid var(--f26-line);\r\n}\r\n\r\n.funnel26-conversion-math small,\r\n.funnel26-conversion-math strong,\r\n.funnel26-conversion-math span {\r\n    display: block;\r\n}\r\n\r\n.funnel26-conversion-math small {\r\n    color: #1478d4;\r\n    font-size: 9px;\r\n    font-weight: 900;\r\n}\r\n\r\n.funnel26-conversion-math span {\r\n    margin-top: 5px;\r\n    color: #087e8a;\r\n    font-weight: 900;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   METRIC\r\n========================================================= *\/\r\n\r\n.funnel26-metric-table {\r\n    margin: 28px 0;\r\n    border-top: 1px solid var(--f26-line);\r\n}\r\n\r\n.funnel26-metric-row {\r\n    display: grid;\r\n    grid-template-columns: 220px 1fr;\r\n    padding: 16px 0;\r\n    border-bottom: 1px solid var(--f26-line);\r\n}\r\n\r\n.funnel26-metric-row span {\r\n    color: #1478d4;\r\n    font-weight: 800;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   BOTTLENECK\r\n========================================================= *\/\r\n\r\n.funnel26-bottleneck {\r\n    display: grid;\r\n    grid-template-columns: .7fr 1.3fr;\r\n    gap: 40px;\r\n    margin: 90px 0;\r\n    padding: 35px;\r\n    background: var(--f26-bg);\r\n    color: #dbe5ec;\r\n}\r\n\r\n.funnel26-bottleneck > div:first-child > span {\r\n    color: var(--f26-cyan);\r\n    font-size: 10px;\r\n    font-weight: 900;\r\n}\r\n\r\n.funnel26-bottleneck h2 {\r\n    margin-top: 7px;\r\n    color: #fff;\r\n}\r\n\r\n.funnel26-bottleneck-chart > div {\r\n    margin-bottom: 18px;\r\n}\r\n\r\n.funnel26-bottleneck-chart small,\r\n.funnel26-bottleneck-chart strong {\r\n    display: inline-block;\r\n}\r\n\r\n.funnel26-bottleneck-chart small {\r\n    width: 130px;\r\n    color: #9fb0bc;\r\n    font-weight: 900;\r\n}\r\n\r\n.funnel26-bottleneck-chart strong {\r\n    color: #fff;\r\n}\r\n\r\n.funnel26-bottleneck-chart i {\r\n    display: block;\r\n    height: 12px;\r\n    margin-top: 5px;\r\n    background: var(--f26-cyan);\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   POLICY\r\n========================================================= *\/\r\n\r\n.funnel26-policy-drawing {\r\n    display: grid;\r\n    grid-template-columns: 1fr 45px 1fr 45px 1fr;\r\n    align-items: center;\r\n    margin: 30px 0;\r\n}\r\n\r\n.funnel26-policy-drawing > div {\r\n    padding: 18px;\r\n    border: 1px solid var(--f26-line);\r\n    text-align: center;\r\n}\r\n\r\n.funnel26-policy-drawing span,\r\n.funnel26-policy-drawing strong {\r\n    display: block;\r\n}\r\n\r\n.funnel26-policy-drawing span {\r\n    color: #1478d4;\r\n    font-size: 9px;\r\n    font-weight: 900;\r\n}\r\n\r\n.funnel26-policy-drawing b {\r\n    color: #1478d4;\r\n    text-align: center;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   SPAM VS\r\n========================================================= *\/\r\n\r\n.funnel26-spam-vs {\r\n    display: grid;\r\n    grid-template-columns: 1fr 80px 1fr;\r\n    align-items: center;\r\n    margin: 30px 0;\r\n}\r\n\r\n.funnel26-spam,\r\n.funnel26-strategy {\r\n    padding: 25px;\r\n}\r\n\r\n.funnel26-spam {\r\n    border: 1px solid #ead0d0;\r\n    background: #fff5f5;\r\n}\r\n\r\n.funnel26-strategy {\r\n    border: 1px solid #bce1e7;\r\n    background: #eefbfc;\r\n}\r\n\r\n.funnel26-spam small,\r\n.funnel26-strategy small {\r\n    font-size: 9px;\r\n    font-weight: 900;\r\n}\r\n\r\n.funnel26-spam strong,\r\n.funnel26-strategy strong {\r\n    display: block;\r\n    margin-top: 5px;\r\n    font-size: 22px;\r\n}\r\n\r\n.funnel26-vs {\r\n    color: #1478d4;\r\n    font-size: 32px;\r\n    text-align: center;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   LIFECYCLE\r\n========================================================= *\/\r\n\r\n.funnel26-lifecycle {\r\n    display: grid;\r\n    grid-template-columns: 1fr 25px 1fr 25px 1fr 25px 1fr 25px 1fr 25px 1fr;\r\n    align-items: center;\r\n    margin: 30px 0;\r\n}\r\n\r\n.funnel26-lifecycle > div {\r\n    padding: 15px;\r\n    border: 1px solid var(--f26-line);\r\n    text-align: center;\r\n}\r\n\r\n.funnel26-lifecycle small,\r\n.funnel26-lifecycle strong {\r\n    display: block;\r\n}\r\n\r\n.funnel26-lifecycle small {\r\n    color: #1478d4;\r\n    font-weight: 900;\r\n}\r\n\r\n.funnel26-lifecycle i {\r\n    height: 2px;\r\n    background: #becbd4;\r\n}\r\n\r\n.funnel26-life-last {\r\n    background: #e9f9fb;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   PLATFORM\r\n========================================================= *\/\r\n\r\n.funnel26-platform {\r\n    margin: 90px 0;\r\n    padding: 38px;\r\n    background: var(--f26-bg);\r\n    color: #dbe5ec;\r\n}\r\n\r\n.funnel26-platform-top > span {\r\n    color: var(--f26-lime);\r\n    font-size: 10px;\r\n    font-weight: 900;\r\n}\r\n\r\n.funnel26-platform h2 {\r\n    margin-top: 7px;\r\n    color: #fff;\r\n}\r\n\r\n.funnel26-platform-grid {\r\n    display: grid;\r\n    grid-template-columns: repeat(3,1fr);\r\n    gap: 1px;\r\n    margin-top: 30px;\r\n    background: #294052;\r\n}\r\n\r\n.funnel26-platform-grid > div {\r\n    padding: 21px;\r\n    background: var(--f26-panel);\r\n}\r\n\r\n.funnel26-platform-grid small,\r\n.funnel26-platform-grid strong {\r\n    display: block;\r\n}\r\n\r\n.funnel26-platform-grid small {\r\n    color: var(--f26-cyan);\r\n    font-size: 8px;\r\n    font-weight: 900;\r\n}\r\n\r\n.funnel26-platform-grid strong {\r\n    color: #fff;\r\n}\r\n\r\n.funnel26-platform-grid p {\r\n    margin: 5px 0 0;\r\n    color: #aebcc7;\r\n    font-size: 13px;\r\n}\r\n\r\n.funnel26-platform-cta {\r\n    display: flex;\r\n    align-items: center;\r\n    justify-content: space-between;\r\n    gap: 20px;\r\n    margin-top: 25px;\r\n    padding-top: 25px;\r\n    border-top: 1px solid #294052;\r\n}\r\n\r\n.funnel26-platform-cta strong,\r\n.funnel26-platform-cta span {\r\n    display: block;\r\n}\r\n\r\n.funnel26-platform-cta span {\r\n    color: #aab9c4;\r\n}\r\n\r\n.funnel26-platform-cta a {\r\n    padding: 11px 16px;\r\n    background: var(--f26-lime);\r\n    color: #17200a !important;\r\n    font-weight: 900;\r\n    text-decoration: none !important;\r\n    white-space: nowrap;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   ERRORS\r\n========================================================= *\/\r\n\r\n.funnel26-errors {\r\n    display: grid;\r\n    grid-template-columns: repeat(2,1fr);\r\n    gap: 12px;\r\n    margin: 30px 0;\r\n}\r\n\r\n.funnel26-errors > div {\r\n    padding: 20px;\r\n    border: 1px solid var(--f26-line);\r\n}\r\n\r\n.funnel26-errors span {\r\n    display: block;\r\n    margin-bottom: 11px;\r\n    color: #1478d4;\r\n    font-size: 9px;\r\n    font-weight: 900;\r\n}\r\n\r\n.funnel26-errors p {\r\n    margin: 5px 0 0;\r\n    color: var(--f26-muted);\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   PLAN\r\n========================================================= *\/\r\n\r\n.funnel26-plan {\r\n    margin: 90px 0;\r\n    padding: 35px;\r\n    background: #eaf6fa;\r\n}\r\n\r\n.funnel26-plan-heading > span {\r\n    color: #1478d4;\r\n    font-size: 10px;\r\n    font-weight: 900;\r\n}\r\n\r\n.funnel26-plan-heading h2 {\r\n    margin-top: 7px;\r\n}\r\n\r\n.funnel26-calendar {\r\n    display: grid;\r\n    grid-template-columns: repeat(4,1fr);\r\n    gap: 10px;\r\n    margin-top: 30px;\r\n}\r\n\r\n.funnel26-calendar > div {\r\n    padding: 20px;\r\n    background: #fff;\r\n}\r\n\r\n.funnel26-calendar small,\r\n.funnel26-calendar strong {\r\n    display: block;\r\n}\r\n\r\n.funnel26-calendar small {\r\n    color: #1478d4;\r\n    font-size: 9px;\r\n    font-weight: 900;\r\n}\r\n\r\n.funnel26-calendar strong {\r\n    margin-top: 4px;\r\n    font-size: 20px;\r\n}\r\n\r\n.funnel26-calendar ul {\r\n    margin: 15px 0 0;\r\n    padding-left: 20px;\r\n}\r\n\r\n.funnel26-calendar li {\r\n    margin-bottom: 7px;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   FAQ\r\n========================================================= *\/\r\n\r\n.funnel26-faq {\r\n    margin: 90px 0;\r\n    padding: 35px;\r\n    border: 1px solid var(--f26-line);\r\n}\r\n\r\n.funnel26-faq-heading > span {\r\n    color: #1478d4;\r\n    font-size: 10px;\r\n    font-weight: 900;\r\n}\r\n\r\n.funnel26-faq-heading h2 {\r\n    margin-top: 7px;\r\n}\r\n\r\n.funnel26-faq details {\r\n    border-bottom: 1px solid var(--f26-line);\r\n}\r\n\r\n.funnel26-faq summary {\r\n    padding: 18px 0;\r\n    cursor: pointer;\r\n    color: #0d1824;\r\n    font-weight: 800;\r\n}\r\n\r\n.funnel26-faq details p {\r\n    margin: 0;\r\n    padding: 0 0 20px;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   FOOTER\r\n========================================================= *\/\r\n\r\n.funnel26-footer {\r\n    display: grid;\r\n    grid-template-columns: .65fr 1.35fr;\r\n    gap: 40px;\r\n    margin: 90px 0 20px;\r\n    padding: 42px;\r\n    background:\r\n        linear-gradient(rgba(7,19,31,.96),rgba(7,19,31,.96)),\r\n        linear-gradient(90deg,#294052 1px,transparent 1px),\r\n        linear-gradient(#294052 1px,transparent 1px);\r\n    background-size: auto,22px 22px,22px 22px;\r\n    color: #dce7ee;\r\n}\r\n\r\n.funnel26-footer-title > span {\r\n    color: var(--f26-cyan);\r\n    font-size: 10px;\r\n    font-weight: 900;\r\n}\r\n\r\n.funnel26-footer h2 {\r\n    margin-top: 7px;\r\n    color: #fff;\r\n}\r\n\r\n.funnel26-footer-message {\r\n    margin: 28px 0;\r\n    padding: 20px;\r\n    border-left: 4px solid var(--f26-lime);\r\n    background: rgba(255,255,255,.05);\r\n    font-size: 19px;\r\n}\r\n\r\n.funnel26-footer-button {\r\n    display: inline-block;\r\n    padding: 12px 18px;\r\n    background: var(--f26-lime);\r\n    color: #17200a !important;\r\n    font-weight: 900;\r\n    text-decoration: none !important;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   RESPONSIVO\r\n========================================================= *\/\r\n\r\n@media (max-width: 900px) {\r\n\r\n    .funnel26-hero,\r\n    .funnel26-chat-demo,\r\n    .funnel26-bottleneck,\r\n    .funnel26-footer {\r\n        grid-template-columns: 1fr;\r\n    }\r\n\r\n    .funnel26-real-data,\r\n    .funnel26-entry-grid,\r\n    .funnel26-platform-grid {\r\n        grid-template-columns: repeat(2,1fr);\r\n    }\r\n\r\n    .funnel26-calendar {\r\n        grid-template-columns: repeat(2,1fr);\r\n    }\r\n\r\n}\r\n\r\n\r\n@media (max-width: 720px) {\r\n\r\n    .funnel26-article {\r\n        font-size: 16px;\r\n    }\r\n\r\n    .funnel26-lead {\r\n        font-size: 19px;\r\n    }\r\n\r\n    .funnel26-hero,\r\n    .funnel26-data-panel,\r\n    .funnel26-tech,\r\n    .funnel26-scoreboard,\r\n    .funnel26-followup,\r\n    .funnel26-conversion,\r\n    .funnel26-bottleneck,\r\n    .funnel26-platform,\r\n    .funnel26-plan,\r\n    .funnel26-faq,\r\n    .funnel26-footer {\r\n        padding: 23px;\r\n    }\r\n\r\n    .funnel26-section {\r\n        grid-template-columns: 1fr;\r\n        gap: 5px;\r\n        margin: 58px 0;\r\n    }\r\n\r\n    .funnel26-index {\r\n        color: #1478d4;\r\n    }\r\n\r\n    .funnel26-stage-strip,\r\n    .funnel26-real-data,\r\n    .funnel26-entry-grid,\r\n    .funnel26-question-map,\r\n    .funnel26-ai-extract,\r\n    .funnel26-platform-grid,\r\n    .funnel26-errors,\r\n    .funnel26-calendar {\r\n        grid-template-columns: 1fr;\r\n    }\r\n\r\n    .funnel26-auto-map,\r\n    .funnel26-spam-vs {\r\n        grid-template-columns: 1fr;\r\n        gap: 12px;\r\n    }\r\n\r\n    .funnel26-auto-arrow,\r\n    .funnel26-vs {\r\n        transform: rotate(90deg);\r\n    }\r\n\r\n    .funnel26-tech-source,\r\n    .funnel26-tech-engine,\r\n    .funnel26-tech-routing {\r\n        grid-template-columns: 1fr;\r\n    }\r\n\r\n    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